1906 is on a mission to make cannabis accessible for all. We are creating a world in which you can drop into & connect to all the best parts of yourself- one targeted, fast-acting edible at a time.

Check out Housing Works’ Q+A with 1906’s CEO, Peter Barsoom below!

What is your connection to cannabis, and how has it changed your life?
My connection to cannabis runs deep. As someone with ADHD, I’ve experienced firsthand how cannabis can unlock focus, calm the mind, and bring greater balance to daily life. It’s more than just a plant to me – it’s been a game-changer, offering a natural alternative to pharmaceuticals and empowering me to live with greater intention and clarity. This personal journey fuels my belief in the transformative power of plants to heal and enhance our lives.

At 1906, we’ve taken the broad spectrum of needs and desires that cannabis serves and created a line of precision-performance microdosed drops that produce the targeted effects consumers seek. Each of our seven drops – GO for energy, GENIUS for focus and creativity, BLISS for mood enhancement and depression, LOVE for sex, arousal, and connecting with your heart, CHILL for anxiety and relaxation, and SLEEP for deeper rest – offers a cannabis experience like no other: precise, curated, and effective.
We like to say we’re turning plant medicine into human progress. By applying pharma-grade technology to plant-based solutions, we’ve created a multi-molecular approach that prioritizes safety, efficacy, and holistic wellness. For the first time, people can consume cannabis in a medicinal, fast-acting format that allows them to take charge of how they feel. Each of our Drops delivers results in under 20 minutes through microdosing – small, controlled amounts that provide therapeutic benefits without the overwhelming psychoactive effects. By focusing on targeted, medicinal benefits over the traditional ‘high,’ we’re making cannabis more accessible and transformative, driving forward the idea that better living starts with better plants.

Are there any new items you’re launching that you’re really excited about?
Absolutely! I’m especially excited about Relief, our newest addition to the 1906 product lineup and our very first gummy. Relief is a fast-acting gummy designed to address pain naturally and effectively without the need for traditional painkillers. It combines cannabis with powerful plant medicine to deliver targeted relief in 20 minutes or less. It’s a product that truly reflects our mission: creating cannabis experiences that work for people’s real needs, precisely when they need them.

Tell us about how you see cannabis as a tool for change in today’s world.
Cannabis is emerging as a powerful catalyst for change, not just in how we approach health and wellness, but in how we think about society, equity, and personal empowerment. It’s disrupting industries and reshaping outdated narratives, offering natural, holistic solutions to some of today’s most pressing issues – from managing anxiety and pain to enhancing focus, creativity, intimacy, and rest.
But beyond the personal benefits, cannabis carries the potential to drive systemic change. It’s a tool for social equity and justice, capable of creating economic opportunities in underserved communities and addressing the harms caused by decades of unjust, racially biased policies. The cannabis industry is uniquely positioned to uplift marginalized voices, promote diversity, and challenge the stigma that has long surrounded the plant.

At 1906, we believe cannabis is more than just a product – it’s a path to progress. We’re committed to turning plant medicine into human advancement by creating accessible, fast-acting, and precisely targeted cannabis experiences that empower people to live better, more intentional lives. By advocating for smart regulation, equitable access, and community reinvestment, we see cannabis as a vehicle for a healthier, more inclusive future – one where wellness, innovation, and justice intersect.

What does working with a mission-driven dispensary like Housing Works mean to the brand?
Working with Housing Works is deeply meaningful to us. Their mission to support underserved communities through housing, healthcare, and advocacy aligns with 1906’s core values. It’s more than a business partnership—it’s a shared commitment to making cannabis accessible and impactful. Together, we’re demonstrating how cannabis can serve as a force for good, supporting individuals and communities alike.

How does your brand address social equity in the cannabis industry?
Social equity is a cornerstone of 1906’s mission, and it’s deeply rooted in the very foundation of our brand. We actively support minority-owned businesses, prioritize equitable hiring practices, and contribute to organizations working to repair the harm caused by cannabis prohibition. Our name, 1906, serves as a constant reminder of the year the Wiley Act was passed, marking the start of cannabis prohibition and the racist war on drugs. Our mission is to bring cannabis back to its pre-prohibition status as a widely accepted plant medicine while addressing the injustices that prohibition created. By offering precise, effective products that meet real needs and expanding access to diverse communities, we’re embedding social equity into everything we do and working every day to build a more inclusive future.

Tell us about an initiative or program you’ve run that you’re proud of.
I’m incredibly proud of the launch of Relief, which marks our first foray into the gummies market. This product addresses one of the most common reasons people turn to cannabis: pain relief. Relief was met with incredible enthusiasm, selling out in dispensaries and online within the first two weeks of launch. What makes this initiative even more exciting is our dual-channel approach, offering Relief through dispensaries and our new direct-to-consumer (DTC) platform. By doing so, we’ve expanded access to customers seeking a fast-acting, plant-powered alternative to traditional painkillers—whether they’re seasoned cannabis users or new to the category. This milestone represents not only a major innovation for 1906 but also a significant step forward in redefining cannabis as a trusted tool for wellness.

Find 1906 at Housing Works Cannabis Co locations and Follow 1906 on Instagram.